Imagine leading marketing for Sweden’s first privately funded satellite launch — with investors flying in from across the globe. Then the launch gets delayed. That’s the scenario Ovzon faced in December 2023, prompting VP Kristofer Alm to partner with Inderes on a creative solution.
The Satellite and Its Journey
Ovzon 3 is a geostationary communication satellite roughly the size of a minibus, weighing approximately 2 tons. Unlike smaller low-orbit satellites, this one maintains a fixed position above Earth, serving defense and national security customers — particularly European clients in today’s geopolitical climate.
“It’s a fairly advanced one, so it’s not really aimed at data for normal consumers,” Alm explained. The satellite has a minimum 15-year lifespan and features an onboard processor enabling independent operation, making it resilient against ground-based interference.
When Plans Changed
Originally scheduled for late 2023 at Cape Canaveral, SpaceX encountered technical difficulties with a preceding launch. Ovzon’s mission was postponed to January 3rd, 2024. Rather than cancel, the team adapted — transforming their planned post-launch celebration into a live-streamed event from Inderes’ Stockholm studio.
“It became a live broadcasted event… We put the SpaceX feed up on the screen for everyone to see, it was the next best thing after being there in person.”
— Kristofer Alm, VP at Ovzon
Major Swedish investors including Bure, Öresund, and Handelsbanken attended, creating what Alm described as “almost like a reunion.”
What Comes Next
Following the successful January launch, the satellite requires approximately six months to reach operational position, followed by another month of testing before commercial deployment. For Ovzon, the milestone proved their execution capability and unique technology positioning.