Efecte, a Finnish software company specializing in service and identity management digitalization, adopted an ambitious reporting strategy as their inaugural “360-client” — subscribing to all of Inderes’ key investor relations services.
Bigger Than Its Size
Head of IR Lari Nikkanen explained their philosophy: to build a reporting model that scales as the company grows. “We report a fairly broad set of metrics for a SaaS company relative to our size,” Nikkanen said.
This approach signals confidence in future growth while providing shareholders significantly more information than regulatory requirements demand, demonstrating respect for investor information needs.
Transparency Driving Investor Communications
Nikkanen emphasized that Efecte’s foundation rests on transparency: “We tell things as they are and try to serve investors by giving them the broadest possible picture.”
Beyond financial metrics, Efecte embraced culture-centric communications. In software businesses where employees prove crucial, Nikkanen noted that “transparency in investment communication is also a factor that can be taken into account in investment decisions, considering how people in the company are doing.”
Seamlessness Is Key
Efecte’s decision to consolidate all IR tools through Inderes stemmed from integration benefits.
“The main reason was that we were able to get all the essential tools from one supplier — research, investor pages, and news distribution.”
— Lari Nikkanen, Head of IR at Efecte
This unified approach simplified execution. On results announcement days, teams could “focus more on your performance instead of ensuring that all the information is updated on the investor pages.”
Beyond technology, Efecte valued “reliability and proactivity” from their provider — recognizing that service providers offer strategic insight into investor expectations beyond mere tools.
The Future of Investor Relations
Looking ahead, Nikkanen envisioned digitalization enabling rather than replacing human connection: “I hope that personal relationships and interpersonal interaction will have a bigger role… we can move away from manual updates and translation work.”
Automation should handle repetitive tasks while humans focus on value creation — enabling IR professionals to concentrate on meaningful stakeholder engagement rather than administrative burden.